about us
We don’t just consult; we deliver quantifiable results.
Our Mission
Help businesses thrive by diagnosing their most pressing challenges and providing precise, results-driven strategies. We are committed to rejecting generic, “cookie-cutter” solutions in favor of a tailored approach that creates a lasting, positive impact on every client’s operations and bottom line.
Our Values
We strive to shape the future of business by pioneering innovative strategies and technologies. We aim to lead the industry by setting a new standard for value creation, helping our clients not only adapt to change but also become leaders in it.
“Your strategic partner for sustainable, long-term growth.”
Sourabh Hajela
StartSmart is a management consulting firm which specializes in the application of information technology to create lasting business value for our clients. We consult with senior executives on maximizing the value of their investment by creating a differentiated Information Technology capability.
We believe that the key to achieving this goal is to “fuse” IT capabilities with business objectives and simultaneously optimize cost of service.
We provide services to Information Technology Executives to achieve this goal:
- Our consulting service identifies what this differentiated capability should be and the steps required to migrate to it
- Our courses help participants understand the issues and the solution
- Our research services assists in getting to the solution and staying ahead
We have developed a unique approach, IT Transformation, and a framework, IT Value Mapping to assist IT Organizations in aligning their capabilities with business objectives and simultaneously optimizing their investments.
Our consultants combine this methodology with a results-oriented attitude, rigorous analysis and a commitment to not only affect change but also to do it as part of a client team.
Our engagements last well beyond the time we stop charging fees…we continuously look for improvement opportunities, for our past clients, as a result of our travels or the changing trends in business and technology.
At Startsmart Consulting, we are more than just advisors; we are your partners in building a stronger, more resilient business. We believe that true consulting goes beyond providing reports—it’s about creating tangible, lasting value. Our firm is built on the principle of delivering quantifiable shareholder value and equipping your team with the knowledge to thrive independently. We’re here to help you turn strategic goals into powerful, real-world outcomes.
In a world of generic solutions, Startsmart Consulting stands apart. We built our firm on the belief that every business challenge is unique and requires a tailored approach. Before we prescribe a single solution, we work to deeply diagnose the root cause of your operational and strategic issues. This methodical, results-oriented process ensures that our strategies don’t just solve a problem—they deliver rapid, sustainable, and measurable success.
We founded Startsmart Consulting to bridge the gap between business strategy and tangible results. Our mission is to move beyond theory and deliver real-world impact that you can measure. We specialize in working with businesses to implement robust IT and business strategies that streamline operations, mitigate risk, and unlock new opportunities for growth. When you partner with us, you’re choosing a firm committed to delivering not just a plan, but a proven path to lasting success.